Neutral: senior media buying for Meta, Google and TikTok

Sound familiar?

Five things you won't have to put up with.

If you've paid an agency or a freelancer to run your ads, you've probably lived at least one of these.

What usually happensThe report looks great. Your sales don't.

Clicks and impressions keep going up, and you still can't tell which ads bring in money.

With meYou see what I see.

Your own dashboard every morning, with your sales or leads and what each one cost.

What usually happensEvery call ends with "raise the budget."

When the fee is a percentage of spend, a bigger budget means a bigger fee.

With meResults first, then budget.

My fee is flat, so I gain nothing when you spend more.

What usually happensA senior sells you. A junior runs your account.

With meYou work with me.

The person on the call is the person inside your account every week.

What usually happensYou only hear from them when the invoice arrives.

With meEvery Monday, five lines.

What we spent, what came in, what I changed, what we learned, and what's next.

What usually happensA long contract, and they keep your ad account.

With meThree months, then month to month.

After that, leave anytime with one email, no exit fee. Your ad account and your data stay in your name.

Those problems come from how most ad management is sold: paid by your spend, run by juniors, reported once a month. I built Neutral the other way around.

Your dashboard

Know where every dollar went.

Open it any morning and yesterday is already there. Meta Ads, Google Ads, Facebook, Instagram, and your website sit side by side, with your goal at the top and what each result cost. You never have to ask how the ads are doing, and you never wait for a monthly PDF.

Sales, leads, or messages, and the cost of each one.
Any date range, compared with the one before.
In English or Spanish.
Included in every plan.

Demo data.

The creative

You make the ads. Your numbers pick the next ones.

On Meta and TikTok, the ad itself now does most of the targeting, so the creative you make matters more than any setting. Each Monday, your note says which ads are working. Each month, you get a short list of what to make next, built from your numbers.

Every month's list covers

Two new versions of your best ads.
Two new angles to test.
For each piece: the format, an opening line, and why.
Due dates.

You make the pieces, so you don't pay me for production. The only requirement is four new pieces a month in total, and phone videos count. Running only Google Search? Then you need none: I write those ads.

What to make next · October

Demo Store · Meta · 4 pieces

Example

Last month in one line

Videos that show the price in the first second outsold everything else.

Make next

1	Video · 15 s	"Here's everything $39 gets you."New version of your best ad: price first.
2	Video · 15 s	"$39, and it lasts all month."Second version of the winner, with a new opening.
3	Static · 4:5	"Three reasons people reorder."New angle: proof, with real reviews on screen.
4	Phone video · 20 s	"Don't buy this if you hate refills."New angle: the objection first.

Due dates

Pieces 1 and 2 by October 10. Pieces 3 and 4 by October 20.

How it works

Live a week after you send access and your ads.

1
2 minutes
Apply
Tell me about your ads and what you want from them.
2
20 minutes
Fit call
We look at your numbers together. I tell you plainly whether I can help, and which plan fits: one, two, or three platforms.
3
Within 2 business days
Your proposal
Scope, first moves, and a starting budget on one page, with the agreement ready to sign.
4
Week 1
Setup
You send access and the ads you want to start with. That's your part. I do the rest: an audit that finds where your budget leaks, tracking fixed so every sale is counted, a clean structure, and your dashboard.
5
End of week 1
Go live
Your first list of what to make arrives, and the weekly rhythm starts.

The rhythm

Every morningYour dashboard, complete through yesterday.
Every MondayYour week in five lines. Two minutes to read.
Every monthYour month in review and what to make next, with a 30-minute call to go over it. The third call is your 90-day review.
Any weekdayA direct line to me by email, Slack, or WhatsApp, whichever your team already uses.

The Monday note

Moisés at NeutralExample · demo data

Your week, in five lines

Monday, 7:12 a.m.

Spent: $1,205. Meta $852, Google $353.
Got: 42 purchases, at $28.69 each.
Changed: Paused two ads that wore out. Moved $15 a day to the best ad set.
Learned: Videos that open with the price beat the lifestyle ones.
Next: Four new pieces from your list. I need the October offer by Thursday.

Not included: creative production, brand copywriting (website, emails, social posts), social media management, and web development.

The honest comparison

Four ways to run your ads.

	Do it yourself	Freelancer	Agency	Neutral
Who runs your ads	You, after hours	Someone juggling many clients	Often a junior	A senior (me)
How you pay	With your time	By the hour or by the month	A % of your ad spend, or a big retainer	One flat fee
What you see	Whatever you can find	A screenshot, if you ask	A monthly PDF	Your own dashboard, every morning
Budget advice	Guesswork	It depends	Spend more (their fee grows)	Grow when the results earn it
Who owns the accounts	You	It depends	Sometimes the agency	Always you
Commitment	None	It depends	Long contracts are common	3 months, then month to month

Pricing

One flat fee. It doesn't grow with your ad budget.

Facebook and Instagram count as one platform, because both run from the same Meta ad account. The more platforms, the less each one costs.

One platform

Facebook + Instagram, Google, or TikTok

$400a month

Recommended

Two platforms

Usually Facebook + Instagram, and Google

$550a month

Facebook and Instagram find new buyers. Google reaches the ones already searching.

Three platforms

Facebook + Instagram, Google, and TikTok

$700a month

At $10,000 a month in ad spend, a 15% agency fee is $1,500. Mine starts at $400, at any budget.

15% agency fee, at $10,000 a month in ad spend

$1,500

Neutral, at any budget

$400

Every plan includes

Campaign builds and ad copy
Weekly optimization
Tracking upkeep
The Monday note
A monthly call
What to make next, every month
Your dashboard
A direct line to me

Your ad budget never goes through meYou pay Meta, Google, or TikTok directly. No minimum.

Three months, then month to monthYou stay because it works, not because of a contract. After three months, you can leave anytime: one email is enough.

Your first month is paid when you signIt starts counting when your ads go live, or 10 days after signing if I'm still missing your access or your ads.

No surprises

Your first month starts the day your ads go live.

Before that, I get your account ready to sell: I audit what you have, fix your tracking so every sale gets counted, organize your campaigns, and build your dashboard. Many agencies charge for that separately, as setup. Here, you don't pay for it.

See if we're a fit

$0

setup fee

Then from $400 a month. The price you sign is the price you pay.

Fit

Is Neutral right for you?

A fit if

You want a senior's opinion, and you'll act on it.
You can make at least four new pieces of creative a month (Google Search alone needs none).
You sell something you can count: orders, leads, or bookings.
You want your budget to grow with results, not with hope.

Not a fit if

You need someone to make the ads.
You need results by next week. The platforms take a few weeks to learn.
You only want views and reach, with no sale or lead to measure.
You want to scale fast, whatever the numbers say.

About

Hi, I'm Moisés.

I've been running paid media since 2020, on Meta, Google, and TikTok, in the US and Latin America. I've driven sales for online stores in fashion, beauty, and food and drink, and for authors on Amazon. I've brought in leads for real estate, education, and legal tech, and customers for local businesses like florists and bars. I've worked within the strict ad rules of health and pharmaceuticals, and I've run campaigns for humanitarian work and scientific research. In total, I've managed more than $500,000 in ad spend. And I'm a partner at Pomposa, a creative studio where I run ads management and e-commerce design.

I started Neutral on a simple belief: the person running your ads shouldn't earn more when you spend more. So I charge a flat fee, I grow your budget only when the results earn it, and I show you every number. Your numbers decide if I stay.

I built my own reporting system, from the data pipeline to the dashboard, because I don't trust numbers I can't trace.

You won't be handed to a junior or an account manager. Everything you get comes from me, in English or Spanish, on US business hours.

Moisés

$500K+

in ad spend managed

Since 2020

running paid media

EN · ES

English and Spanish

UTC-5

based in Colombia

FAQ

Questions a careful buyer asks.

Why a flat fee instead of a percentage of spend?

A percentage pays the manager more when you spend more, whether or not it works. With a flat fee, the only reason I'd suggest a bigger budget is that your numbers already justify it.

Do you guarantee results?

No. Anyone who guarantees results before seeing your product, your price, and your margins is guessing. What I do guarantee is the work, and that you'll see all of it: every week I move your budget toward what's selling, every morning you see your numbers in your dashboard, and every Monday I tell you in five lines what I changed and why. If something isn't working, I tell you straight. And after the first three months, if the results don't convince you, you can leave whenever you want, with your accounts and your data.

Can you audit my account before I hire you?

Yes, in part. On our call we look at your numbers together, and I tell you what I see and whether I can help. The full audit needs access to your ad accounts, your tracking, and your sales data, so it's the first thing I do in setup, and it comes with the fixes.

How much should I spend on ads?

Less than you think, at first. We find what works with the budget you have today, then we grow it as the results come in. A focused campaign usually learns faster than a big budget split ten ways.

Is the ad budget included in the fee?

No. The fee pays for my work. Your ad budget is separate, and the platforms charge it to your own card, so it never goes through me. There's no minimum: we start with what you have today.

Why this price?

I don't carry agency overhead: no office, no account managers, no sales team. You pay for the work, not for the building.

Can I add a platform later?

Yes. Your fee moves to the matching plan starting the next month.

What if I can't make four new pieces a month?

Then it's too early, and you'd be paying me to wait. Four is the floor because creative drives most of the results now and every ad wears out. The monthly list makes it easier than it sounds: each piece comes with the format, an opening line, and why, and many are as simple as a phone video. If you only run Google Search, you need none: those ads are text, and I write them.

Who owns the ad accounts and the data?

You do. Ad accounts, pixel, audiences, and campaigns stay in your business's name, and I work through partner access you can remove in one click. If we stop, all of that stays with you. Only the dashboard closes.

How long before I know it's working?

Setup takes a week once I have access and your ads, and the first month shows what your account responds to. I make changes based on trends, not single days, so judge it at 90 days. That's why the first term is three months, and why our third monthly call is your 90-day review.

Can I see results from other clients?

Not on a public page. Client numbers belong to the businesses that paid for them, so I keep them private, the same way I'll keep yours. What you can check yourself: on our call we look at your numbers together and I tell you what I see, and once setup is done you see your own results in your own dashboard every morning.

Is the dashboard real-time?

No, and that's on purpose. By 7 a.m. your time, yesterday is complete across every source. Today's numbers keep shifting while the platforms attribute conversions, and decisions made on half a day tend to be wrong. The dashboard covers Meta Ads, Google Ads, Facebook, Instagram, and your website.

What am I signing?

A short service agreement with the scope, the fee, and who owns what (you own everything). Three months to start. After that, month to month: you can end it anytime, with one email. You're billed monthly, in advance, in US dollars.

You're in Colombia. How does that work?

The same as working with anyone remote, on your hours. Colombia is on UTC-5 all year, which matches Eastern time in winter and Central time in summer. Calls in English or Spanish, contracts in English, invoices in dollars. You pay by bank transfer or card.

Paid media, without the spin.