Why Meta and Shopify never match
Why Meta Ads Manager reports more sales than Shopify, the six differences behind the gap, when a gap means broken tracking, and which number to trust for each decision.
Read the guideGuides
Plain answers for business owners who pay for ads: how to hire someone to run them, how to pay them, and how to tell if it works.
Agency, freelancer, or in-house media buyer?
What you get from an agency, a freelancer, and an in-house media buyer, who really runs your account in each case, and what to ask before you sign.
Read the guideWho should own your ad accounts?
Why your ad accounts, pixel, and data should be in your name, how access works on Meta and Google, and what to check before you hire anyone to run your ads.
Read the guideFlat fee vs. percentage of ad spend
How media buyers charge, what each fee model rewards, and the math at three budgets. Plus six questions to ask any agency before you sign.
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